South by Southwest SXSW 2026: Dates, Lineups, Tickets, & Ultimate Visitor Guide
South by Southwest 2026 marks a historic milestone as the festival celebrates its 40th anniversary in Austin, Texas. Running from March 12-18, 2026, this year’s event promises a revolutionary shift with the Conference, Film & TV, and Music festivals running concurrently for the first time.
For more information on local events, see our guide to the Annual Festivals Celebrated in Texas.
For every tech innovator, a film buff, or a music lover, SXSW 2026 serves as the ultimate global stage for creativity and professional growth. This guide highlights the best places to stay in Austin for SXSW 2026 and provides everything you need to know about the 2026 schedule, badge prices, keynote speakers like Steven Spielberg, and navigating the expanded downtown Austin footprint.
Since 1987, South by Southwest has transformed Austin into a melting pot of innovation, and the 2026 edition is set to be the most ambitious yet. Attendees will converge from across the globe to witness groundbreaking film premieres, discover emerging musical talent, and explore the future of technology through hundreds of interactive sessions.
SXSW 2026 Key Dates and Schedule Overview
The SXSW 2026 schedule is uniquely structured this year to celebrate the 40th anniversary by merging all primary tracks into a single, high-energy week. From March 12 to March 18, downtown Austin will be alive with simultaneous events across multiple venues and designated “Clubhouses.”
While the main festival begins on March 12, early arrivals can participate in SXSW EDU, which focuses on the future of learning and innovation. The transition from EDU to the main festival features a “Crossover Day” on March 12, allowing badgeholders to experience the best of both worlds.
| Event Type | Dates | Primary Focus |
|---|---|---|
| SXSW EDU | March 9-12, 2026 | Innovation in Education |
| SXSW Conference | March 12-18, 2026 | Tech, AI, and Future Trends |
| Film & TV Festival | March 12-18, 2026 | Global Premieres & Screenings |
| Music Festival | March 12-18, 2026 | Showcases & Artist Discovery |
| Comedy Festival | March 13-17, 2026 | Stand-up & Improv |
The 2026 event also introduces a new daily rhythm, with conference sessions running from 10:00 AM to 5:00 PM and festival showcases extending from early evening until 2:00 AM. This concurrent schedule ensures that every day offers a full spectrum of experiences across all creative industries.
SXSW 2026 Badge Prices: Access Tiers and Registration Details
Choosing the right SXSW 2026 badge is critical for maximizing your experience, as each tier provides varying levels of access to the concurrent tracks. For 2026, prices have been adjusted to reflect the unified festival structure and the 40th-anniversary programming.
The Platinum Badge remains the gold standard, offering primary access to every session, screening, and showcase across all seven days. If you want the flexibility to jump between a tech keynote and a midnight film premiere without friction, the Platinum tier is your best investment.
| Badge Type | Current Price | Primary Access |
|---|---|---|
| Platinum Badge | $995.00 | All Events (Film, Music, Interactive) |
| Innovation Badge | $395.00 | Conference & Tech Tracks |
| Film & TV Badge | $170.00 | Screenings & Film Industry Events |
| Music Badge | $20.00 | Nightly Showcases & Music Tracks |
| SXSW EDU Badge | $45.00 | Education Conference Only |
If you are looking for how to get SXSW 2026 badge discounts for students, reduced rates are available and large groups of 10 or more people who register early through the official SXSW website. For those strictly interested in the evening music scene, Music Festival wristbands are available for 49, providing access to showcases after badgeholders have been admitted.
Make sure to book your badges as early as possible, as rates typically increase significantly as the festival dates approach. Early registrants not only save money but also receive priority access to SXSW Housing, which is essential for securing a hotel within walking distance of the main venues.
SXSW 2026 Music Festival Lineup Highlights
The SXSW 2026 Music Festival expands to seven full nights of showcases this year, featuring a massive roster of over 300 newly added artists. The lineup is a diverse mix of global legends and emerging talent, reflecting the festival’s legacy as a launchpad for the next big stars.
Headlining acts for the 40th anniversary include The All-American Rejects, Charley Crockett, and Lainey Wilson, bringing a mix of rock and country to the Austin stages. Other notable performers such as Passion Pit and Los Lobos ensure that the 2026 showcases cater to every musical preference.
- The All-American Rejects: The iconic power-pop band returns for a special anniversary performance at the Music Clubhouse.
- Charley Crockett: Texas’s own country sensation will bring his soulful sound to the outdoor stages at Lady Bird Lake.
- Lainey Wilson: The Grammy-winning country star is set to deliver one of the most anticipated showcases of the festival.
- Passion Pit: Fans of electronic indie-pop can catch this high-energy act at the Downright Austin venue.
- Los Lobos: The legendary rock band joins the 40th-anniversary celebration with their signature East L.A. sound.
Music events in 2026 are anchored by the Music Clubhouse located at Downright Austin, which serves as a central hub for performances and artist networking. Additionally, the festival continues its tradition of free outdoor concerts at Auditorium Shores, allowing the general public to join the celebration.
SXSW 2026 Film Festival Schedule: Premieres and Screenings
The SXSW 2026 Film & TV Festival kicks off with the highly anticipated world premiere of “I Love Boosters,” setting the tone for a week of groundbreaking cinema. This year’s slate includes over 50 new titles, ranging from independent documentaries to major studio blockbusters.
In addition to screenings at iconic venues like the Paramount Theatre, the festival has established a dedicated Film & TV Clubhouse at 800 Congress. This venue will host panels with industry leaders and provide a space for filmmakers to discuss the evolving landscape of digital storytelling and television.
- “I Love Boosters”: The opening night film is already generating significant buzz among critics and festival-goers.
- “Pretty Lethal”: Directed by Vicky Jewson, this high-stakes thriller is a must-watch for fans of the genre.
- “The Saviors”: Kevin Hamedani returns to SXSW with this thought-provoking and timely feature film.
- HBO’s “The Comeback” Season 3: Television fans are eagerly awaiting the return of this cult classic series.
- “Hokum”: Damian McCarthy brings his unique directorial vision to the 2026 horror slate.
Film & TV badgeholders can use the SXXpress digital reservation system to secure seats for high-demand screenings. This system is essential for major premieres, as venues often reach capacity quickly, and waitlists can be extensive during the opening weekend.
Steven Spielberg and the 2026 Conference Keynotes
The SXSW 2026 Conference reaches new heights with the announcement of legendary filmmaker Steven Spielberg as the primary keynote speaker. Appearing on March 13, Attendees can find **SXSW 2026 Steven Spielberg keynote session details** on the official app, where he will discuss the intersection of traditional cinema and emerging technologies, providing invaluable insights for attendees.
Beyond the headline keynotes, the conference features specialized tracks focusing on Artificial Intelligence, sustainable energy, and the future of work. These sessions are designed to foster collaboration between tech innovators and creative professionals, bridging the gap between industries.
- Michelle Obama: The former First Lady returns to the SXSW stage to discuss community engagement and leadership.
- Ben Stiller: The acclaimed actor and director will share his experiences in navigating the changing landscape of Hollywood.
- Amy Webb: The renowned futurist will present her annual tech trends report, a perennial favorite for Innovation badgeholders.
- Ian Beacraft: Focuses on the practical applications of AI in creative workflows and business strategy.
- The All-American Rejects: The band will participate in a featured session discussing their career longevity and the evolution of the music industry.
The Innovative Clubhouse at Brazos Hall will serve as the epicenter for these discussions, offering a more intimate setting for networking and Q&A sessions. Whether you are interested in the ethics of AI or the latest in XR technology, the 2026 conference tracks offer unparalleled depth.
Best Places to Stay in Austin for SXSW 2026
Securing **Austin lodging for SXSW 2026** early is the most critical step in your planning process. While downtown hotels offer the most convenience, many attendees find better value in East Austin or South Congress rentals.
If you are looking for the **best places to stay in Austin for SXSW 2026**, prioritize areas near the CapMetro Rail stations. This allows for a quick commute to the main hubs while often providing a more quiet environment away from the late-night music showcases.
Navigating the 2026 Footprint: Venues and Logistics
One of the most significant changes for SXSW 2026 is the expanded footprint across downtown Austin due to the major redevelopment of the Austin Convention Center. While the festival traditionally centered on the convention hall, it now utilizes a network of diverse venues throughout the city.
The three new primary hubs—the Film & TV Clubhouse, the Music Clubhouse, and the Innovative Clubhouse—are distributed to encourage exploration of different Austin neighborhoods. This decentralized layout makes **navigating Austin transportation during SXSW 2026** and understanding logistics more important than ever for a smooth festival experience.
| Venue Hub | Location | Primary Festival Track |
|---|---|---|
| Film & TV Clubhouse | 800 Congress | Film Panels & Networking |
| Music Clubhouse | Downright Austin | Showcases & Artist Events |
| Innovative Clubhouse | Brazos Hall | Tech & Interactive Sessions |
| Paramount Theatre | 713 Congress Ave | Major Film Premieres |
| Auditorium Shores | 900 W Riverside Dr | Free Outdoor Concerts |
Walking remains the most efficient way to navigate the core downtown area, but the SXSW Festival Shuttle is available to transport attendees between distant venues. For those staying outside the immediate downtown area, Austin’s CapMetro Rail and bus systems provide reliable alternatives to expensive rideshare services.
How to Attend SXSW 2026 for Free: Budget Tips and Tricks
While badge prices for the 40th anniversary are significant, there are numerous ways to experience South by Southwest for free or at a lower cost. Austin’s community spirit ensures that many of the festival’s most vibrant moments are accessible to the general public through unofficial events.
The SXSW Guest Pass is a free digital credential that grants access to events at the SXSW Outdoor Stage at Auditorium Shores and the Wellness Expo. This is the perfect option for local residents and visitors who want to soak in the festival atmosphere without purchasing a full badge.
- Register for the Free Guest Pass: Visit the official website to secure your pass for the Outdoor Stage and exhibitions.
- Explore Unofficial Showcases: Many bars on 6th Street and East Austin host free showcases that do not require a badge.
- Follow Social Media for Pop-ups: Brands often host “brand activations” with free food, drinks, and live music throughout the week.
- Utilize Public Transport: Avoid the “surge pricing” of Uber and Lyft by using CapMetro or renting a MetroBike.
- Pack Essentials: Bring a reusable water bottle and snacks to avoid the high cost of festival food vendors.
Many of the best networking opportunities happen at unofficial parties and meetups organized through platforms like Eventbrite and social media. By planning ahead and RSVPing to these events early, you can build a full schedule of high-value experiences without spending thousands on a badge.
The San Antonio Stock Show & Rodeo 2026
Running from February 12 to March 1, 2026, the San Antonio Stock Show & Rodeo is one of Texas’s most prestigious annual events. Held at the Frost Bank Center and Freeman Coliseum, this 18-day extravaganza attracts over 1.5 million visitors each year with its blend of professional rodeo action and world-class concerts.
The 2026 lineup features legendary performers including Brad Paisley, Miranda Lambert, and Sheryl Crow, making it a must-visit destination before SXSW begins. As a non-profit organization, the rodeo has contributed over 60 million to Texas youth through scholarships and grants since its inception in 1949.
The 40-Year Evolution: A Brief History of SXSW
Since its humble beginnings in 1987 as a small regional music festival with just 700 attendees, South by Southwest has grown into a global cultural phenomenon. Over the last four decades, it has served as the launchpad for massive companies like Twitter and Foursquare, as well as legendary musical careers.
The 2026 edition celebrates this legacy by reflecting on the pivotal moments that shaped the festival’s identity. From Johnny Cash’s legendary 1994 keynote to the explosion of the Interactive track in the late 2000s, SXSW has consistently anticipated the next major shifts in art and technology.
As we look toward the next 40 years, the festival continues to evolve, embracing new formats and ensuring that Austin remains at the center of the global creative conversation. The 2026 concurrent schedule is a testament to this ongoing innovation, breaking down the silos between industries to foster new collaborations.
The SXSW Pitch and Startup Innovation Awards
The SXSW 2026 Pitch competition remains the cornerstone of the Innovation track, showcasing the world’s most promising early-stage startups. Over the past 17 years, participants in this high-stakes event have collectively raised billions in funding, with past winners including iconic names that have redefined their respective industries.
For the 40th anniversary, the pitch competition features specialized categories focusing on Artificial Intelligence, healthcare technology, and climate solutions. Finalists are invited to present their innovations to a panel of expert judges and venture capitalists at the Innovative Clubhouse, providing a massive platform for global visibility.
- AI & Robotics: Startups focusing on the integration of machine learning in daily life and industrial automation.
- Future of Health: Innovations in personalized medicine, biotech, and digital health monitoring.
- Sustainability & Climate: Solutions for carbon capture, renewable energy storage, and circular economies.
- Entertainment & Media: New platforms for content creation, distribution, and immersive audience engagement.
- Smart Cities & Transportation: Technologies aimed at improving urban living and the efficiency of global logistics.
Winning a SXSW Innovation Award is a prestigious honor that often leads to significant media coverage and investor interest. Attendees with Innovation badges should prioritize these sessions to gain early insights into the technologies that will shape the next decade of our global economy.
Deep Dive: SXSW 2026 Conference Tracks
The SXSW 2026 Conference tracks are meticulously curated to cover the most pressing issues and exciting opportunities in our modern world. Each track offers a series of panels, solo presentations, and workshops led by industry pioneers and thought leaders from every corner of the globe.
One of the most anticipated tracks for 2026 is the Government & Civic Engagement series, which explores the role of technology in fostering democratic participation and improving public services. Given the global political landscape in 2026, these sessions provide a vital space for discussing policy and innovation.
The Artificial Intelligence (AI) Track has expanded significantly for the 40th anniversary, moving beyond theoretical discussions to focus on practical applications. Experts will demonstrate how generative AI is transforming creative workflows in film, music, and design, while also addressing the critical ethical considerations of the technology.
- Energy & Climate Change: Focuses on the transition to net-zero and the role of innovation in mitigating environmental impact.
- Health & MedTech: Explores the latest in wearable tech, telemedicine, and the future of hospital systems.
- Advertising & Brand Experience: A must for marketing professionals, focusing on consumer behavior and digital engagement.
- Design & Architecture: Discusses the future of urban spaces and the impact of aesthetic innovation on human well-being.
- Game Industry: Covers the evolution of gaming from consoles to the metaverse and the rise of e-sports.
Conference sessions are held in various venues, including the Hilton Austin and the Innovative Clubhouse. By utilizing the SXSW GO app, attendees can build a personalized schedule and receive real-time updates on session availability and speaker announcements.
Exploring Austin Neighborhoods During SXSW 2026
While the SXSW 2026 venues are primarily concentrated in downtown Austin, the festival’s influence extends into several vibrant neighborhoods that offer unique experiences. Understanding the character of each district will help you find the best unofficial events and dining spots away from the core crowds.These districts are also perfect for trying out Best Austin Date Ideas during your stay.
East Austin is a favorite for those seeking a more local, indie vibe during the festival. This neighborhood is home to many of Austin’s most acclaimed bars and restaurants, and its streets are often filled with pop-up art galleries and unofficial music showcases during SXSW week.
Rainey Street, known for its historic bungalows converted into bars, becomes a massive brand activation hub during the festival. Brands like Spotify and Amazon often take over entire blocks, offering immersive experiences and exclusive performances that are some of the most talked-about events of the week.
- Red River Cultural District: The heart of Austin’s live music scene, featuring iconic venues like Stubb’s BBQ and Mohawk.
- West 6th Street: A more high-energy, nightlife-focused area with numerous bars hosting daytime showcases.
- South Congress (SoCo): Famous for its boutique shopping and the legendary Continental Club, perfect for a break from the downtown intensity.
- University of Texas Area: Home to SXSW EDU events and several academic panels, offering a more scholarly atmosphere.
- Seaholm District: A modern hub of tech and residential space that serves as a secondary location for many innovation events.
To truly experience the spirit of Austin, make sure to venture beyond the main convention hubs. Each neighborhood offers a different perspective on the city’s culture, from the grit of Red River to the polished charm of South Congress.
SXSW 2026 Food Guide: Where to Eat in Austin
Finding the best food in Austin during SXSW requires a strategy, as wait times at popular downtown restaurants can exceed two hours. However, discovering the best food trucks near SXSW 2026 venues is easy, as the city’s world-famous food truck culture provides excellent, high-quality alternatives that allow you to eat quickly between sessions.If you want a guided experience, check out the Top 10 Austin Food Tours featuring the best BBQ and tacos.
Austin is synonymous with Texas BBQ, and no visit is complete without trying some of the city’s legendary brisket. While Franklin Barbecue is the most famous, other nearby spots like Micklethwait Craft Meats and Terry Black’s BBQ offer incredible options with slightly more manageable lines.
For those attending events at the Music Clubhouse, the surrounding area near Downright Austin has several hidden gems. You can find everything from authentic Tex-Mex at Joe’s Bakery to modern Vietnamese at specialty cafes, reflecting the diversity of the Austin culinary scene.
| Cuisine Type | Recommended Spot | Location |
|---|---|---|
| Texas BBQ | Terry Black’s BBQ | 1003 Barton Springs Rd |
| Tex-Mex | Guero’s Taco Bar | 1412 S Congress Ave |
| Food Truck | The Picnic | 1720 Barton Springs Rd |
| Healthy / Bowls | Whole Foods Market | 525 N Lamar Blvd |
| Quick Coffee | Houndstooth Coffee | 401 Congress Ave |
Remember to stay hydrated throughout the festival, as the Austin weather in March can be surprisingly warm. Most venues offer water refilling stations, so bringing a reusable bottle is one of the smartest moves you can make as an attendee.
Mastering the SXXpress and RSVP Systems
The SXXpress (South by Southwest Express) system is a game-changer for badgeholders who want to avoid long lines at major events. This digital reservation tool allows you to secure primary entry to a specific number of sessions, screenings, and showcases each day through the SXSW GO app.
By following SXXpress digital reservation tips for badgeholders, you can use the system effectively and you must log into the app early each morning of the festival to claim your passes. These digital reservations are limited and often disappear within minutes for high-profile events like the Steven Spielberg keynote or major film premieres at the Paramount Theatre.
- Daily Limits: Each badgeholder is typically allowed three SXXpress passes per day across different categories.
- Early Morning Rush: Pass selection usually opens at 9:00 AM daily—set an alarm to ensure you don’t miss out.
- Secondary Entry: If you don’t get a pass, you can still wait in the secondary line, but entry is not guaranteed.
- Transferability: SXXpress passes are linked to your individual badge and cannot be transferred to others.
- Time Windows: Passes are only valid for a specific arrival window before the event begins—don’t be late!
In addition to the official SXXpress system, many unofficial parties and brand activations on Rainey Street and East Austin require separate RSVPs. Following local Austin event blogs and social media accounts in the weeks leading up to the festival is essential for discovering these exclusive opportunities.
The Ultimate SXSW 2026 Packing List
Preparing for a full week at South by Southwest requires careful planning to ensure you stay comfortable and connected. When considering what to pack for SXSW 2026 in Austin Texas, remember that the festival involves significant amounts of walking and long days that often stretch from 9:00 AM to 2:00 AM, making your choice of gear pivotal.Having a list of Things to Do in Austin will help you plan your downtime effectively.
Comfortable footwear is the single most important item you can pack. You will likely walk several miles each day between the Innovative Clubhouse and evening music showcases, so leave the formal shoes at home and opt for broken-in sneakers or support-focused boots.
- Portable Power Bank: Your phone will be your lifeline for schedules, maps, and SXXpress passes—bring a high-capacity charger.
- Reusable Water Bottle: Stay hydrated for free using the refilling stations at major venues like the Austin Convention Center.
- Light Layers: Austin weather in March is unpredictable; expect cool mornings and warm afternoons.
- Digital or Physical Notebook: Essential for capturing insights from sessions and contact info from networking.
- Earplugs: A must-have for Music Festival showcases to protect your hearing in loud venues.
- Small Backpack or Crossbody Bag: Something lightweight to carry your essentials without becoming a burden.
Consider reading: 30 Best Things to Do in Austin: 2026 Guide
Finally, make sure you have the SXSW GO app downloaded and updated before you arrive in Austin. This app is your central hub for everything from venue maps to real-time status updates on line lengths, ensuring you spend less time waiting and more time experiencing the festival.
Frequently Asked Questions: SXSW 2026 Visitor Guide
What are the official SXSW 2026 dates in Austin?
South by Southwest 2026 is scheduled to take place from March 12-18, 2026, as confirmed by the official SXSW website, in downtown Austin, Texas. This 40th-anniversary edition features a unified schedule where the Conference, Film & TV, and Music festivals run concurrently.
How much do SXSW 2026 badge prices cost?
For the 2026 season, Platinum Badges are priced at ,995, while Music Badges start at 20 for early registrants. Prices typically increase as the festival approaches, so booking early through the official website is highly recommended.
Can I attend SXSW 2026 for free without a badge?
Yes, you can experience SXSW 2026 for free by registering for a SXSW Guest Pass, which grants access to the Outdoor Stage at Auditorium Shores. Many unofficial showcases and brand activations on Rainey Street also offer free entry with an RSVP.
Where is the best place to stay in Austin for SXSW 2026?
The best places to stay in Austin for SXSW 2026 are located near the CapMetro Rail stations or within walking distance of the downtown hubs. Popular neighborhoods for attendees include East Austin, South Congress, and the Seaholm District.
Who are the keynote speakers for SXSW 2026?
The primary keynote speaker for the 2026 conference is legendary filmmaker Steven Spielberg, who will appear on March 13. Other featured speakers include Michelle Obama, Ben Stiller, and renowned futurist Amy Webb.
How do I get SXSW 2026 badge discounts for students?
Students currently enrolled in an accredited institution can apply for a significant SXSW 2026 student discount via the official registration portal. You must provide valid proof of enrollment to qualify for these reduced-rate badges.
What is the new concurrent festival schedule for SXSW 2026?
For the first time in festival history, the SXSW 2026 schedule merges the Film, Music, and Interactive tracks into one continuous seven-day window. This allows badgeholders to move seamlessly between different creative industries throughout the entire week.
Where are the SXSW 2026 Clubhouse venues located?
The 2026 festival utilizes three primary hubs: the Film & TV Clubhouse at 800 Congress, the Music Clubhouse at Downright Austin, and the Innovative Clubhouse at Brazos Hall. These venues are distributed across downtown Austin to accommodate the Convention Center redevelopment.
Can I buy single-day tickets for SXSW 2026 music showcases?
While primary access is reserved for badgeholders, limited Music Festival wristbands are available for 49 for the general public. These wristbands allow entry to music venues after all badgeholders in the queue have been admitted.
What should I pack for SXSW 2026 in Austin, Texas?
When planning what to pack for SXSW 2026, prioritize comfortable walking shoes, a portable power bank, and a reusable water bottle. Austin weather in March is variable, so bringing light layers for cool mornings and warm afternoons is essential.
Final Thoughts on Visiting SXSW 2026
Attending SXSW 2026 is more than just going to a festival; it is an immersion into the collective future of tech, film, and music. With the 40th-anniversary energy and the presence of icons like Steven Spielberg, this year’s event in Austin is set to be a career-defining experience for many.
Preparation is the key to success at South by Southwest. By securing your badge early, planning your transportation around the new 2026 venue hubs, and staying open to unexpected discoveries, you will get the most out of your time in the Lone Star State’s capital.
Explore the Best Places to Visit in Texas to make the most of your trip to the Lone Star State. For every first-time attendee or a seasoned veteran, SXSW 2026 offers something truly unique for everyone.We look forward to seeing the innovations and performances that will define the next decade of creativity during this milestone year in Austin.
